In response to recent rumors, Instagram has recently confirmed they are not limiting any posts from users. Recently there have been many concerns that Instagram posts are only reaching 7% of page’s total followers. Obviously for the everyday user this would be a major concern. Questions would be raised if the brands or pages that were appearing most often would be paid placements or the biggest accounts. On Twitter, Instagram have confirmed to the public that hiding posts from users do not occur. According to the social media giant,
“We’ve noticed an uptick in posts about Instagram limiting the reach of your photos to 7% of your followers, and would love to clear this up.”
The official response then continued in a separate Tweet,
“What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.”
This means that Instagram post appearances are based on relevancy and algorithms rather than Instagram policy. Instagram has made it clear in this communication that they are focused on serving the most relevant content to each individual rather than hiding posts. Instagram then goes on to say,
“We have not made any recent changes to feed ranking, and we never hide posts from people you're following – if you keep scrolling, you will see them all. Again, your feed is personalized to you and evolves over time based on how you use Instagram.”
Based on this information, Instagram’s algorithm is “business as usual”. They have confirmed that they are not hiding posts, but rather these might be below other types of content. This communication from Instagram should come as a relief to content creators and social media personalities on Instagram. Individuals, influencers and brands all have the best chance of appearing on a user’s feed if their content is relevant and tailored best to the audience.
While paid advertisements will always play a part in social media marketing, it’s clear that content is king. It’s positive to know that users will not suffer from poor performance based on changes in Instagram’s algorithm.