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Day 259 #POVChallenge

Walking down Bourbon Street for the first time ever today was absolutely fascinating.
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As we were walking down the street, I noticed bar after bar, pizza joint after pizza joint, and strip club after strip club.
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Practically every single one of them… empty.
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The majority of people were out walking down the street, and the busiest bar had maybe 5 people in it.
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Every one of these daiquiri bars and pizza joints are competing for the exact same customer walking down that street…
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Yet every single one of them can get their attention and get them to spend money at their joint.
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All I could think about walking down the street is how these businesses needed to market better.
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If any one of these businesses had a UNIQUE OFFER… they would have had more customers.
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If any of these businesses had a UNIQUE PRODUCT… they’d have a line of people waiting to finally get their hands on it.
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If any of these business had a UNIQUE EXPERIENCE… they’d have customers traveling from around the world to experience it after seeing it talked about on social media time and time again.
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If you’re a business out there right now who is currently struggling to get customers…
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It’s because you’re lacking a unique offer, a unique product, or a unique experience.
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When you can provide any one of these to your customers and audience… they’ll do your marketing for you, and you will thrive.
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If you can’t provide any of them… well… you’re just the 62nd Daiquiri bar on Bourbon Street, that thousands of people will walk by a day all while you wonder how you’re going to keep your doors open.
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Day 259 #povchallenge

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