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Day 157 #POVChallenge

I can’t tell you the blueprint we were discussing here on how to take @ apparel to a $1,000,000,000 valuation by the end of the year… BUT…. I can tell you a valuable lesson that was shared at this meeting today.
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So many of y’all are trying to figure out HOW LITTLE you can deliver with your product or service… while still charging as much as possible.
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This logic is completely bassackwards when you’re trying to build a long term sustainable brand.
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Instead of figuring out what shortcuts you can take, what costs you can cut out, and how you can provide the least value with the highest markup...
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You need to be figuring out how you can provide 10x, 50x, or even 100x the value to every single one of your customers. With ever order, with every product, and with every encounter they have with you and your brand.
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If I told you the average lifetime value of our customers you wouldn’t even believe me.
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…And if I told you what that lifetime value of our customers will be by the end of the year, you’d think I was out of my god damn mind.
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But I will tell you this…
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We are going to continue to win and continue to thrive because we’re building a brand around “how much value can we provide to our customers”.
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You’re going to burn your shit to the ground because you’re trying to cut corners, costs, and your value proposition to your customers.
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The “shortcuts” you take… are ultimately going to be the downfall.
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Something to put in your pipe and smoke tonight.
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Day 157 #povchallenge

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