From $3M in 2020, to $8.2M in 2021, here are some of the top lessons learned this year while almost 3x’ing our revenue in the last 12 months 🚀
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1 - GROW YOUR SMS LIST. Our HIGHEST return by far was through SMS. Every month since we’ve plugged in weekly SMS campaigns, we’ve seen 30X - 65X returns which is un-heard of.
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2 - Consistently launch new products, offers, and new creatives. Keeping your product line fresh with limited edition products will help attract new customers as well as maintain a high return customer rate.
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3 - Strike the market while it’s hot. Our top products of the year were our #FJB and Let’s Go Brandon products. We were the first company to launch a #FJB shirt and have sold well over 60,000 units of this product alone.
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4 - Double down on ad platforms that ARE NOT Facebook & Instagram. There were a lot of changes this year with Facebook, iOS updates, etc and too many of you still have all your eggs in one basket with them. Expand through other platforms like Google, Pinterest, Snap, and TikTok. I promise the returns will surprise you.
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5 - Run ads through Ambassadors/Affiliate profiles. These were our most consistent and highest returns campaigns. Not only does it allow you to get in front of an audience with a trusted face, but it also allows you to buy more space in the news feed.
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I can’t wait to see what strategies, techniques, and pivots we’ll make next year to add another comma onto this number. I have a feeling something big is coming and I can’t wait to share it with you 😉
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DAY 114 #povchallenge
.
1 - GROW YOUR SMS LIST. Our HIGHEST return by far was through SMS. Every month since we’ve plugged in weekly SMS campaigns, we’ve seen 30X - 65X returns which is un-heard of.
.
2 - Consistently launch new products, offers, and new creatives. Keeping your product line fresh with limited edition products will help attract new customers as well as maintain a high return customer rate.
.
3 - Strike the market while it’s hot. Our top products of the year were our #FJB and Let’s Go Brandon products. We were the first company to launch a #FJB shirt and have sold well over 60,000 units of this product alone.
.
4 - Double down on ad platforms that ARE NOT Facebook & Instagram. There were a lot of changes this year with Facebook, iOS updates, etc and too many of you still have all your eggs in one basket with them. Expand through other platforms like Google, Pinterest, Snap, and TikTok. I promise the returns will surprise you.
.
5 - Run ads through Ambassadors/Affiliate profiles. These were our most consistent and highest returns campaigns. Not only does it allow you to get in front of an audience with a trusted face, but it also allows you to buy more space in the news feed.
.
I can’t wait to see what strategies, techniques, and pivots we’ll make next year to add another comma onto this number. I have a feeling something big is coming and I can’t wait to share it with you 😉
.
DAY 114 #povchallenge